Succeeding in e-commerce in China

Business France recently hosted a two-day training session, organized by Formatex and delivered by Publicis Commerce, on the Chinese e-commerce market. The aim of the training course was to help nine French companies weigh up the opportunities and risks associated with the world’s largest e-commerce market and, ultimately, to prepare them for market entry.

The two-day session included “lessons learned” accounts from SMEs and major French companies already operating in China, such as L'Oréal and Leroy Merlin, as well as presentations from La Poste group and from licensed partners of major online marketplaces.

Seven of the participating companies from various industry sectors (children’s clothing, cosmetics, wine, furniture, watchmaking, etc.) had one-to-one meetings, organized by Business France, with five of the Chinese platforms active in cross-border e-commerce: T-Mall – part of the Alibaba group,, ICBC, Kaola Netease and

The sessions proved fruitful and provided French companies with some of the tools they need to optimize their chances of success when entering the Chinese e-commerce marketplace.

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