E-commerce in France remains very buoyant

More than €80 billion was spent online in France last year, according to a recently published report from French e-commerce and remote sales federation FEVAD.

Some 37 million French online shoppers are thought to have spent an average of €65 on each of their online purchases last year, with a total of nearly 1.2 billion online transactions recorded, 20% more than in 2016. The Christmas period saw the highest figures, with €16.5 billion of purchases made in November and December, compared with €14 billion in 2016.

The report also featured a profile of the typical French e-shopper, who last year made an average of 33 online purchases amounting to €2,200, with a steady increase in items bought via smartphones. The report also concluded that the French pay close attention to product ratings and warranties when making their purchases.

For more information, click here to read the press release (in French) from FEVAD.

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