American giant Del Monte, specializing in fresh and processed fruit and vegetable distribution, has announced a €7 million investment to build its first French industrial plant in Croixrault (Hauts de France region).
Designed to process 22 tonnes of food every day, the new plant will employ around 150 people, along with a further thirty or so temporary staff. Not only will 150 local farmers provide produce for the new site, but Costa Rican pineapple and other exotic fruit will be delivered via nearby ports, including Antwerp in Belgium.
The vacuum-packed preservative-free sliced fruit and vegetable market has been up and running for the last decade or so, but has only really caught on in the wake of changing consumer trends. Its success today has seen the concept adopted by virtually all major French supermarkets (Intermarché, Leclerc, Carrefour, etc.) and is now expected to be a market worth €300 million in five years’ time!