The “Créative France” campaign is starting up again this autumn with a stunning advertising display in terminals 1 and 3 of Dubai International Airport.
The first loop of adverts is currently being shown for four weeks in the arrivals and transit areas, with animated visuals featuring French companies Xperteye, Sigfox, and Thimonnier, while a second loop will replace them in November, this time featuring Naïo Technologies, R3D3, and Wandercraft.
This period of the year in the United Arab Emirates is a particularly eventful time, including major trade shows such as GITEX (digital), Gulfood (food and beverages, hospitality equipment), ADIPEC (oil and gas), BIG 5 (construction) and the Abu Dhabi F1 Grand Prix.
This is the latest leg of the international “Créative France” campaign, with Dubai being chosen as the world’s busiest international passenger airport:
- 84 million passengers in 2016, and 90 million forecast in 2017.
- 50% of passengers are businesspeople and senior executives.
- The airport is open 24/7.
- As part of its strategy to be the most innovative airport, Dubai has the fastest WiFi network in the world.
Picture credit: © Momondo